NEA: Website
I will
produce the front cover and contents pages for the first two editions of a new
fashion magazine that I have called Oddity, as well as a working website for
the magazine, launched by Bauer (Britain’s biggest magazine publisher). The
website will include a homepage and one linked page and will be interactive to
the audience with content.
Bauer
publish a wide range of magazines such as heat, KISS, Empire, Take a Break and
many more. Bauer’s only fashion magazine is Grazia. The target audience for
Grazia is women aged 25-45. After looking at their existing magazines I can see
there is a gap in the market for a fashion magazine targeted at a younger age
group.
The main
focus when producing the magazine and website to for it to appeal to the target
audience. The target audience are culturally sophisticated, age 16-25 and class
AB demographic. This means that they will appreciate aspects of art, which
includes fashion, literature, film and music as they are culturally
sophisticated and highly educated.
After
researching fashion magazine front covers such as Dazed and I.D I have noticed
prominent codes and conventions. The front covers and contents pages often have
a very abstract image that is very creative and well thought out with meaning
behind them, which I will also do. There is a lack of copy on them as the image
is so prominent and the main feature so I will also follow these conventions.
They both have consistent mastheads and typefaces/fonts, which I will also
include in mine. They have used a masthead that can be easily identified. It
will be used as visual branding for the magazine. Mine will read ‘Oddity’ which
means a strange or peculiar person or thing. As the target audience are highly
educated and appreciate aspects of art they may want to be different and stand
out from the crowd, so it may appeal to them. As the magazine will have to
appeal to the target audience I will use mise-en-scene, camera work and editing
to get them to purchase the magazine. From researching fashion magazine codes
and conventions I have noticed that they don’t use much copy but the cover
lines that I do use will be relevant to the target audience, so they may
include fashion topics related to today’s society and issues involving fashion,
such as climate change. The main image is very important, it will be arty,
creative and touch on topics that are relevant to the target audience. I will
arrange the mise en scène to fit reflect this. The models on the front cover
will be the same as the target audience making it relatable to them.
It is
important to establish a brand identify which can be shown though continuity of
design on the website and magazine front covers. Brand identity is important as
it will keep the brand in the mind of potential customers. If the audience is
happy with the magazine and website, a solid brand identity which is made
though a consistent logo, key colours, typefaces, style of images and design system
will help to build customer loyalty across the brand Oddity.
not finished
Produce the front cover and content page for the first two editions of a new fashion magazine being launched by Bauer and the working website for the magazine (homepage and one linked page).
Contents page can be single or double page spread.
Two covers and contents page must feature a diverse range of fashion issues & styles.
Website: Home page and one linked page.
Web pages must promote the magazine and interact with content.
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Websites I like
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Bauer research
Who are Bauer?
Bauer are Britain's biggest magazine publisher.. The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. It operates in 20 different countries including the UK and has over 11,000 employees world wide.
What UK magazines do they publish (fashion and others)?
They have many brand that reach over 23 million consumers in the UK alone. The brands include heat, KISS, Empire, TV Choice, Take a Break and many more. Grazia is one of their fashion magazines.
What are their values and ideology?
They say that it is harder to categorise audiences than it ever has been before, so they want to build strong cultural connections and draw people in together to what they really care about. They say their brands become the lens though which their audiences see the world.
They say their biggest value is “Our aim is to connect audiences with excellent content through our broad multi-touchpoint brand platforms. Wherever, whenever and however they want”
They say they want their content to be informing and entertaining • Fresh and surprising • Relentlessly relevant to the communities we inspire and connect with • Standing out from the competition & consistently better.
They say they want to work with people who are passionate about: • The product • Their team • Working hard • Beating the competition
They don't have a fashion magazine aimed at the age range 16-25 yet. The only fashion magazine they have is Grazia magazine which is aimed at 25-45 year olds that are of the same class. So when the 16-25 year olds row up they can move onto the Grazia magazine.
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Target audience
A culturally sophisticated • 16-25 • Class AB demographic.
They will appreciate all aspects of art, which includes fashion, literature, film and music as they culturally sophisticated and highly educated. They are the younger generation who like to be diverse, and they are innovators who like to make their mark.
They will appreciate all aspects of art, which includes fashion, literature, film and music as they culturally sophisticated and highly educated. They are the younger generation who like to be diverse, and they are innovators who like to make their mark.
Most of them will have part time jobs as they are still in school, college or university but only some are unemployed or have full time jobs.
They are experiencers who are young, enthusiastic and impulsive. Variety, excitement and risk is what motivates the consumers. There main purchases are fashion merchandise, entertainment and socialising.
They are experiencers who are young, enthusiastic and impulsive. Variety, excitement and risk is what motivates the consumers. There main purchases are fashion merchandise, entertainment and socialising.
Location
UK
Gender
80% female
20% male
Age
16-25
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01/05/18
Magazine analysis
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Website terminology
https://www.thinglink.com/scene/1096467623928922115
<img style="max-width:100%" src="//cdn.thinglink.me/api/image/1096468688002875395/1024/10/scaletowidth#tl-1096468688002875395;'" class="alwaysThinglink"/><script async charset="utf-8" src="//cdn.thinglink.me/jse/embed.js"></script>
This website I analysed didn't have all the features that a website can include. Other features include
- widgets
- slideshows
- slider/carousel
- block ad
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08/05/18 L/O: to plan effective and creative content for a specific audience.
Initial design ideas
Titles for the new fashion magazine
Fad- This title is related to fashion greatly. The definition of fad is "especially one followed enthusiastically by a group." In relation to the target audience and the style of magazine it may seem that it is inappropriate as the target audience would not normally follow the crowd and are quite eccentric but if I wanted to change the genre it could fit equally.
Mania- the second title I came up with is Mania is means "excessive excitement or enthusiasm to a craze". The craze of fashion is a huge part of the target audiences lifestyle so this title is well fit.
Alter- The definition of Alter is "to make different in some particular, as size, style, course, or the like; modify. This is really relevant to the target audience and the style they are interested in, which is making things different and altering them/ changing them to make them unique.
Bespoke- "A bespoke piece of clothing refers to a garment made from scratch to fit a customer's specific measurements and requirements." I really like this title and would prefer to use is as my final title for the fashion magazine and I think that it it is very relevant to my target audience.
Oddity- "A strange or peculiar person or thing". I decided to go with Oddity as my final name for the fashion magazine. It was the most voted for in the target audience survey. This means that Oddity will be the most meaningful to the target audience, it will make them want to purchase the magazine, not only once but repeatedly as it is something they think will standout most and represent the brand as a whole.This title is something extremely relevant to the target audience. They are each unique individuals who love standing out from the crowd. They enjoy being peculiar and love and embrace anything that is out of place.
Typefaces
Bespoke- "A bespoke piece of clothing refers to a garment made from scratch to fit a customer's specific measurements and requirements." I really like this title and would prefer to use is as my final title for the fashion magazine and I think that it it is very relevant to my target audience.
Oddity- "A strange or peculiar person or thing". I decided to go with Oddity as my final name for the fashion magazine. It was the most voted for in the target audience survey. This means that Oddity will be the most meaningful to the target audience, it will make them want to purchase the magazine, not only once but repeatedly as it is something they think will standout most and represent the brand as a whole.This title is something extremely relevant to the target audience. They are each unique individuals who love standing out from the crowd. They enjoy being peculiar and love and embrace anything that is out of place.
Typefaces
I used Fad as a sample title it is not my final choice. I really like the sans serif font because it appear more bold and out there just like the target audience. Sans serif will also be much easier to read which has a more physiological meaning behind it, because it is so easy to read it means that the buyer will also make quicker decisions about what the message reads and if they should buy it. However I do like the serif font 'The Blacklist' as it's more 'flowy' handwritten style is very original and not set in place. Sans serif is also seen as a more feminine font where Serif is generally more masculine. This could be helpful is deciding as more of my target audience are female. Women's fashion curves more elegant curves while men are more attracted to more angular typefaces.
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Overview of my magazine
Values and representation: Originality is a big value for the magazine. The brand being original and expressing their creative ability and their independence is a huge part of what they believe in as well as being unique. Dreaming big and striving for excellence; the target audience and brand want to strive harder than you will normally do and will not settle for being just okay or in a comfort zone. Mental health an relevant issues of today is something the brand really does focus on as they like to see themselves as educated and socially aware.Main images options for front cover
- Close up photos, one of a boy one of a girl.
There will be group shots and individual shots of girls and maybe boys the age of 17. This age is in the middle of the target audiences age range so it would fit the most people. I want the photographs to reflect the personality of the target audience and to represent the values of the brand, so the models will have quite serious expressions on their faces to show they don't care.
The photos will be quite low key lighting in areas. The photographs will come together more with the editing. The editing will be quite dramatic with a geometric theme.
The photos will be quite low key lighting in areas. The photographs will come together more with the editing. The editing will be quite dramatic with a geometric theme.
Mock up covers
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Possible ideas for two contents pages
Layout sketches for contents page
Section headings for contents page
Contents/ cover lines
Summer
- Fashion that can take the heat
- rainbow brights - nail polish guide
- Hot hair: shinier, healthier, gorgerous
- sizzling summer packing essetials
- strong is the new skinny
Autumn
- Autumn auburn- his seasons hair trends
- A lifestyle is not just a season
- Beautiful woodlands you need to visit this autumn
- Fall for these autumn foods
- Autumn wellness tips
- Fashion that can take the heat
- rainbow brights - nail polish guide
- Hot hair: shinier, healthier, gorgerous
- sizzling summer packing essetials
- strong is the new skinny
Autumn
- Autumn auburn- his seasons hair trends
- A lifestyle is not just a season
- Beautiful woodlands you need to visit this autumn
- Fall for these autumn foods
- Autumn wellness tips
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Layout sketch for the website homepage- terminology is correct and include positioning of text, image and features
Detail possible photoshoot ideas for website images: setting/MES/ style etc.
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Survey responses
The majority of the people that took the survey are female. I will aim the magazine more at the female audience although I will also slightly males as the secondary audience.
Magazines are obviously not something that the people I have asked would buy, however using the other results in the survey I can suit the magazine to something that maybe would entice them to buy. I could also make the magazine more accessible, for example an online magazine.
I will make my magazine £3-£4 although the majority of people have voted £2-£3 it is very cheap and a lot of people would still buy the magazine if it was still a couple of pounds more.
Some good planning & research.
ReplyDeleteRESEARCH:
Bauer!! Check spelling
TA Profile - needs far more detail.
Analysis of similar products - embed Thinglink. Look at how Indie SUBVERTS codes and conventions of normal fashion magazines. Contents?
PLANNING:
Missing some key planning ideas - mock ups etc.
Values - like this a lot. Remember this!
Questionnaire - good results - make sure you explain how this will impact your planning
Be more creative when planning shoots - think about the clothes in more detail too - add images
Where is your first draft???
ReplyDeleteFIRST DRAFT FEEDBACK:
ReplyDeleteGreat content.
Complete images
Second page??
Think about subheadings for the slider images at top of page
Good interactivity
SoI: excellent start. Great use of terminology and links to TA. Finish and edit down!!
ReplyDelete