Hesmondhalgh Cultural Industries Theory
Hesmondhalgh The Daily Mail Online Cultural industries (newspapers) follow normal capitalist patterns of increased concentration cultural production is owned by a few conglomerates who vertically integrate across a range of media to reduce risk. DM- totally supports this because it is owned by Lord Rothermere who is one of the two billionaires in the UK who between them own ¾ of the press. He has reduced risk by vertically integrating to an online paper as well as print. Risk is high for cultural industries – especially now the internet means stories are shared quickly. Lord Rothermere doesn’t mind if figures are down a bit